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Discover The Parent's
Passive Income Playbook
A Proven Path to Turn Your Skills Into Passive Income Products.
Learn the proven step-by-step process to packaging your skills & education into a sellable offer that scales for an audience ready to pay you now. Tailored for busy parents and entrepreneurs seeking
more freedom.
You’re trying to manage a lot—packing lunches at 7AM, answering emails during naptime, squeezing grocery runs between soccer practice and bedtime.
But what if the skills & wisdom you already use every day at home or at work—problem-solving, planning, creating, organizing—could be turned into passive income from home?
And scaled to earn even more? Income that comes in while you’re living your life, maybe at the playground...definitely not chained to a laptop.
- "I have a traditional 9-to-5 grind (or my own non-stop business) and its feels overwhelming and incompatible with family life."
- "I miss having two incomes and would love to contribute financially, but without sacrificing time with my babies (or my sanity)."
- "I want to contribute financially and I’ve Googled 'side gigs for SAHM' more times than I can count."
- "I'm tired of building someone else’s business with my skills & experience—I know I’m capable of more, but I feel stuck and it’s frustrating."
- “I’ve been working full-time, trying to provide, but I only get a few hours a day with my family."
- “I built my business to escape burnout and make more money—but now it’s burning me out and I don't pay myself a regular paycheck. I wanted freedom, not a job that follows me 24/7 for minimum wage.”
- “I’ve done all the ‘right’ things to grow—posted, planned, promoted—but I’m still stuck in the same place. My growth feels stalled—I need something new.”
- “I’m overwhelmed by all the conflicting advice out there. I’ve tried piecing together different strategies, but nothing sticks—and honestly, it’s just draining (my sanity & bank account).”
And be honest… how many of these have you already tried?
I squeeze my side-gig into nap time, bedtime, or weekends, but it doesn't pay the bills.
I have watched countless Reels and YouTube videos, took notes from podcasts—collecting so much information… but still not knowing what to actually DO with it.
I joined some free challenges that required more time than I had even after my baby started sleeping through the night.
I did it all by myself. I started a blog, the website, maybe even joined a sketchy MLM—but the return was slow, overwhelming, and required me to be "on" *all* of the time.
Created a posting schedule, made good content, had some decent views...With little sales traction.
I spent HOURS last month trying to learn funnels, email, and alllll the tech—only to get stuck and overwhelmed... again.
I awkwardly DMed strangers. Hashtag strategies. Canva templates. Outsourced content creation to some random social media gal for a hot minute. You name it.
IF THIS SOUNDS LIKE YOU,
YOU'RE IN THE RIGHT PLACE.
I hear from parents like you all the time. You left your job to be present at home—and while you wouldn’t trade that time, you miss the stability (and breathing room) of two incomes.
Or, maybe you head to your job every day and miss the moments that matter most, wondering if this is really how it’s supposed to be the rest of your life.
You could even have your own business. You’ve bought the courses, signed up for the trainings, stayed up later than you should watching videos (with a baby who could wake up any minute).
But nothing’s clicking—and you’re exhausted of not paying yourself what you deserve. And it’s not because you’re not trying hard enough. It’s probably because you're focusing on the wrong things.
Plus! Most systems out there expect you to have unlimited time, full-time childcare, and the capacity to be online 24/7 to make decent money (anyone else spiraling?!). But you’re a parent—and your time, energy, and intention need to go to your family.
You don’t need more fluff. You need a real plan. One that’s simple to follow, scalable, and actually works in the season you’re in. You want more income while working less. PERIOD.
THERE IS A BETTER WAY...
You're closer than you think.
All you need are
tried & true systems.
After years of watching brilliant but burnt-out parents try to build more income for their families, I’ve noticed one thing that makes or breaks the whole thing: the business model.
If you don't currently have the freedom & income you wished you had from a business it's likely because:
- You’re not following a proven roadmap to even just get started (just stitching together tips from YouTube + random freebies).
- You don’t know how to get eyes on your offer—or turn that traffic into buyers consistently.
- You don’t have a profitable, predictable sales system that brings in sales while you sleep/play/parent.
- You’re doing it alone—no support, no strategy check-ins, no one keeping you accountable.
From skeptical AF to
“this literally changed my life”:
Claire P.
Jenny is solid in this subject. Her passion is unmatched. She empowers us through entrepreneurship, helping us build stronger, more sustainable ventures for longterm success.
Jeannette F.
This made me realize I could set up to start selling the offer today. I loved that you break your system down into a schedule. This totally makes the system feel manageable and not as overwhelming.
- Jeannette
CUE THE SIGH OF RELIEF.
This is for you if you want...
- To be the kind of parent who’s fully there—not half-listening while stressing about unfinished work.
- To finally contribute financially without feeling like you’re trading your time, energy, or presence to do it.
- To create something of your own—something that uses your experience, your skills, and your potential.
- To have slow mornings, spontaneous afternoons, and weekends that are filled with play (and Stripe notifications on repeat).
- To stop wondering “what if I tried?” and more of "That next step changed my life!".
- You want freedom—not just financially, but emotionally.
- You want to feel confident in your contribution, proud of what you’ve built, *and* fully present (and calm) in your home.
- You want more space. More choices. More moments that feel like you actually lived them.
And that’s exactly what this playbook helps you unlock.
Clarity & Direction.
Understand the pieces of the puzzle and learn how to get there faster.
Freedom & Flexibility.
Reliable systems that scale easily over and over again.
Passive & Play
Feel confident knowing your business is making sales while you play.
In The Playbook, You'll Learn:
- Clarify your niche + Validate your offer fast so you stop second-guessing who you serve and what you should be selling—aka the root of most startup burnout.
- Learn how to drive aligned traffic using methods that don’t require constant posting or being glued to your phone.
- Master traffic generation strategies even with a small audience—so you start attracting your aligned avatar on Instagram...Or Reddit. Yup, there are more ways to convert than socials! i'll teach you how.
- Lay the groundwork for a funnel that runs without you with beginner-friendly tech recommendations and simple automation strategies that actually make your business passive.
- Steal my ChatGPT-Powered Sell With Stories templates to create scroll-stopping, trust-building content—so you’re not stuck writing from scratch or guessing what works.
- Get more eyes on your offer with a 7-day pre-launch strategy designed to warm up your audience, boost visibility, and spark interest—without needing a big following, perfect branding, or exhausting live launches.
A Note From Jenny...
I didn’t start out with a fancy plan—just a little goal: replace my $30K part-time gig and actually do something I was passionate about. My first leap? A triathlon coaching business. A year later, I launched a healthy meal e-commerce company.
At 24, I decided to take the businesses full-time. Both were fueled by passion, sure. But I quickly became the bottleneck. If I wasn’t working, sales dropped. And some months were all over the place—pay yourself twice in one month, pay yourself zero in the next.
I had very little idea as to what I was doing—just some vague, outdated advice from business school that sounded good in theory but fell flat in real life. I didn’t have systems. No funnel. No automation. Just trial, error, hustle, motivation...And stress. A lot of stress (like most entrepreneurs).
It hit me: the stuff I learned in business school didn’t really apply anymore. If I wanted to stop being the bottleneck, I needed to build a business that could sell without me constantly chasing.
That’s when everything changed. I did endless research and sourced an incredible product—and white labeled a $23 candle with a repeatable funnel system—and generated $50K from that one product. Zero social media presence.
And that’s when I knew: this was the sales engine I’d been missing. And it was completely repeatable—for products, for services, *AND* for almost any industry.
So I built these lessons into my curriculum at Gonzaga University. And I watched my young entrepreneur students make real money from their ideas over and over again! It was absolutely incredible. It's like you couldn't NOT make money following these systems!
Now, I’m teaching that same system to you. Real business owners. Real parents. People ready to stop trading hours for dollars and build impactful income.
Get ready to accelerate your income and start making impactful income without missing the most precious moments.
Always cheering you on!
- J
Still have questions?
A: Nope! This Playbook is designed for both new and existing business owners. If you have an idea or a small offer, I’ll help you shape it into something scalable and passive. If you already have a business, you’ll learn how to streamline and simplify it to start building your passive sales engine. If you don't know where to even start, jump on a free call with me for clarity.
A: Yes! This is totally beginner-friendly—plus you get ChatGPT templates so you’re never starting from scratch. No complicated tools or coding required. If you're ready to start building out your funnel, be sure to get on my waitlist for The Freedom Funnels Toolkit.
A: Most programs assume you have tons of time, a big audience, or marketing experience. This Playbook was made for parents (students and entrepreneurs strapped for time). It’s lean, clear, and focuses on building a business that supports your life—not the other way around. This is taught as a tried & true curriculum at the university level, so you know it's good!
A: Results depend on your current stage, but most people start getting clarity and building momentum within the first week. With consistent action, you could start generating income in as little as 30–90 days. You’ll learn how to attract aligned traffic, write content that converts (even with a small audience), and pre-launch your offer to warm buyers—so when your offer is ready, it’s not crickets. When you're ready to build out your funnel, get on my waitlist for The Freedom Funnels Toolkit here.
You want to start a business to create freedom—not another full-time job.
Let this be the moment you stop guessing and start making impactful income & memories following tried & true systems.
Get 10% off when you sign up for some inbox magic every few weeks to help you start, scale & grow your passive business without overwhelm?