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The first step to building a passive product?

A 4-step plan that doesn't overwhelm..

Designed for artisans and service providers who are ready to stop relying on in-person sales—and start building a passive income engine that keeps making money even when life pulls you away

(or in the off-season).

Learn how to package and sell your skills, education, and products, then turn them into a passive income model that sells on autopilot.

Inside The Passive & Play Blueprint, I walk you through the exact process l I used to turn a $23 product into a $50K passive income funnel.

Inside You'll Get:

  • ​The 3-Part framework to master your offer for repeat sales: Learn to craft transformative offers that resonate with your ideal audience, so you can convert more leads (and make more money). I teach sales psychology and how to tap into your ideal buyers through various mediums for high conversions with less work social media is just ONE tool (there are so many better ones for converting sales).

  • Learn the simple tech stack that runs your business for you to automate sales, nurture leads, and free up your time for a truly passive business model.

  • Structured 7-day launch strategy for crystal clear steps on how to start you business from scratch: This daily breakdown walks you through exactly what to do and when—so you can stay organized, skip the overwhelm, and make steady progress toward launching your digital product or online business, even as a busy parent.

  • How to craft emails that actually sell for you (mine do 60% of all my sales for me)

Plus Bonuses!

  • Follow the 10 fool-proof steps to launch a legit online business—This step-by-step list guides you through launch-to-scale and setting up a business that earns passive income on your terms—without needing a business degree or tech background.

  • A Plug-and-play high-converting sales page to help you confidently communicate the value of your offer and speak directly to you avatar who need what you’ve built, because you never need to "sell" or feel icky from sales again.

Hi. I'm Jenny.

For eight years, I ran a nutrition and e-commerce business that consistently sold out—but behind the scenes?


I was the bottleneck.

No funnel. No systems. Just hustle, a nursing baby, and a to-do list that never ended.

Everything changed when I brought on a $23 complementary product and started selling it on the side to test a system that would eventually automate 90% of my sales. I built a sales engine without ads or Reels. Just smart automation around storytelling and authentic connection.

That one product made me $20K working 5 hours a week. Then $50K when I started focusing more on refinement and worked on it 12 hours a week.

This is exactly the system I needed as I was pregnant with our second baby.

It wasn’t magic. It was systems that allowed me to scale and automate leads & sales.

I turned that exact method into a curriculum I now teach at Gonzaga University—and to entrepreneurs & parents like you who are so over trading time for money.

Because here’s the thing:
If we’re missing five days a week with our kids for ten years straight…
That’s 2,500 days.


2,500 ordinary days we don’t get back.

This system is your first step toward reclaiming those days—and building income that doesn’t cost your presence.

Get the FREE 5 Essential Criteria Checklist to Building Passive Income