Hey friend 💛

I have to brag to you for a second. But not just for me…For our entire community. And, really, the world. Because shaping young people IS the future…

My husband just got named GSL (Greater Spokane League), Washington Coaches Association, and National USTFCCCA Washington Coach of the Year. (Yes, I had to Google what some of those letters stood for too.)

The picture above is from the high school basketball halftime this week where they recognized him. Look at our little crew up there—trying to stay still just long enough to pound some more snacks (Josie wasn’t stoked).

Watching my husband get recognized, publicly, for the invisible work he does with these kids hit me harder than I expected. It’s not easy being a coaches wife. But I was a XC/T&F coach for 7+ years, so I also understand the pull & weight of the position that it has on an entire community (if you’re doing it right).

But you know, 10 years ago, our life looked completely different.

I had just started Pantry Fuel. My days weren't just full—they were packed tight.

Early mornings at the kitchen training staff. Afternoons on logistics or covering drivers. Evenings hunched over my laptop, staring, triple-checking numbers like they might suddenly start having conversations with me.

Friends would text, "Want to meet up?"

And I'd look at my calendar—color-coded, back-to-back (of course)—and think, I honestly don't know where that would physically go.

Sometimes I said no. Sometimes I didn't reply until the next morning because the idea of making one more decision felt…exhausting.

From the outside, that season probably looked dreadful. And honestly? Parts of it were. The life of a brand-new entrepreneur isn't glamorous. It's leftovers eaten standing up. It's staring at a computer so long your eyes might pop out. It's falling asleep mid-post or email. It’s covering employees at the least convenient time.

But at that stage, it made sense. Pre-kids.

Early businesses are time-heavy by nature. Profit margins are thin. You trade time for traction while you're building leverage. Busy is normal when you're starting from zero.

What surprises me now, as I work with 1:1 clients every week—both as a business owner and now as an adjunct business professor & sales strategist—is how many people never leave that phase.

They're two, three, five years into their business and still saying the exact same thing I said at 24:

My days are full. I can't squeeze one more thing in.

Except now, they're booked out. They have clients. They have demand.

But their profit is still lower than it should be. Or sometimes, doesn’t cover their own pay. Maybe, I should just go get a j-o-b? Is a common question I hear.

If I'm this busy and people are paying me, why doesn't this feel more stable?

Why does stepping away still feel risky?

Why am I exhausted…with nothing to show for it?

Most people assume the solution is more effort—or a new offer.

That’s one I see ALL OF THE TIME.

So they post more. They tweak messaging. They brainstorm something new because surely the last offer wasn't good enough.

But almost every time I look under the hood, the issue isn't what they're selling.

It's the path.

When the customer journey isn't cohesive—or when pieces are missing entirely—leads fall off quietly.

People find you, feel interested, even intend to come back…then disappear because there's no clear, intentional pathway carrying them forward.

From the outside, it looks like a visibility problem.

Underneath, it's a design problem.

I teach this to my students at Gonzaga University in my Entrepreneurship Business class through case studies. We map the entire journey—where someone first encounters the business, what happens next, and where decisions are actually supported.

And they always a pause when they see it. "Oh. That's where people fall off."

That moment could explain years of frustration for that business owner.

This is why so many capable business owners are busy but under-leveraged.

• Their time is doing all the work.

• Their income has nowhere else to come from.

• Being booked out becomes a ceiling instead of a win.

Before you build anything new, the most valuable question I want you to answer is:

Where is revenue leaking out of the system you already have?

I built a quick diagnostic to help you figure that out—it shows you where leads are falling off and what to fix first so your effort finally compounds instead of disappearing.

>> Find where your #1 Revenue Leak right now I've been working on a few other resources for you that will help you plug these leaks permanently. More on that soon!

For now, here's how I can support you:

1:1 Freedom Audit – A focused 1:1 review of your customer journey and business infrastructure to identify revenue leaks, leverage points, and the highest-impact fixes.

(get paid $25 for each referral - have them say you sent them!)

Presence & Profit Playbook – A self-guided framework to clarify your offer, map a cohesive customer journey, and build income systems that support your life—not consume it.

Monthly Business Strategy & Coaching – Ongoing strategy sessions for refining systems, improving margins, and making decisions with clarity instead of constant pressure. (get paid $25 for each referral - have them say you sent them!)

Cheering you on!
Jenny

P.S. We all care about small businesses in our community. Just like good coaches, they make us better! Share this Revenue Leak Diagnostic w/a small business you love to keep them growing in this current economic downturn.