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written by a Business Entrepreneurship Professor
created by a mom for moms
Build a Family-Proof Business Model That Supports Motherhood—Not Steals From It.
For parents who want both: profit and presence. The exact university-level framework I teach and used to replace my salary while raising two babies—without childcare, social media burnout or trading hours for dollars.
Ever feel like there’s never enough time or money?
I didn’t want my kids to experience a version of motherhood that felt like absence.
Whether you’re working from home with a toddler, breastfeeding a baby, in between drop off's, or clocking into a 9-to-5 that eats your soul, you know the feeling:
Work always seems to come first.
Not because you want it to, but because the world’s systems weren't built for "Family First."
I’m Jenny. I’m a Business Entrepreneurship Professor at Gonzaga University, but more importantly, I’m a mom who was tired of being the bottleneck in my own life.
I used these exact frameworks I teach to build a simple product that brought in $50,000 in its first year—while working less than 10 hours a week and never missing a moment with my babies.
Now, I’m giving you the same systems I teach my university students, stripped of the fluff and redesigned for the busy parent.
Introducing: The Presence & Profit Playbook™
The "Presence & Profit" Roadmap for the Modern Parent.
This isn't just a 50-page guide; it’s a Business-in-a-Box shortcut. You don't need a marketing degree, a huge following, or a tech background. You just need a system that works while you’re at the park.
What’s Inside the Playbook:
The Validation Filter: How to find your "Goldmine Idea" from what you already know, love, or do in under 15 minutes.
The Ghost Salesman: Step-by-step instructions to set up the simple tech that sells for you 24/7 (even while you're at soccer practice).
AI "Lazy" Prompts: My personal ChatGPT templates so you never have to stare at a blank screen again.
The 'Small Audience' Strategy: How to drive consistent sales without living on Instagram or dancing on TikTok (having <1K following even!).
Story-Driven Email Templates: High-converting "human" emails that build trust and close sales on autopilot.
Why this is different:
Most business programs assume you have 30 hours a week and a team of five.
I assume you have 30 minutes between nap time and school pickup a few times a week.
This is lean, university-tested, and mom-approved.
CUE THE SIGH
OF RELIEF.
The Presence & Profit Playbook™
The Roadmap: The 5-step path to your first passive sales system.
The AI "Lazy" Prompts: ChatGPT templates for everything from high-converting social media content to sale landing page, so you never stare at a blank screen.
The Tech Shortcut: Exactly how to set up your "autopilot" system in an afternoon.
The Story-Driven Email Templates: Words that sell for you while you're at the park.
The Validation Filter: How to find your $5,000/mo idea in 15 minutes.
The Ghost Salesman: Setting up the automations that do the "icky" selling for you.
The 'Small Audience' Strategy: Why you don't need 1k+ followers to make a full-time income.
All of this organized into a simple step-by-step + tried & true curriculum so you don't feel overwhelmed. Anyone love checklists? One step at a time...
Invest a few intentional weeks now—and keep earning for life!
This has truly changed our home and the way I show up for my family and kids and now it's your turn to enjoy that same transformation, mama.
Imagine, in 3 months you have sales coming in while you're making breakfast for the kids, playing at the park, or walking them to school.
From skeptical to
“this literally changed my life”:
I sold 3 financial templates in the first week using this Playbook. It finally made everything click. Thank you for your knowledge and sales techniques! -Jeannette
I sold 17 guides and one person even signed up for my course! It's only been 2.5 months! -Johanna
I’ve bought so many guides on flexible income. This one was the first that actually fit my life as a mom with a baby at home. I've started my business and launched my first offer in just two months! -Claire
This isn't a 'get rich quick' scheme. It's the same repeatable business strategies I teach to hundreds of business students each year, adapted for the reality of laundry, naps, and daycare runs.
Still have questions?
A: Nope! This Playbook is designed for both new and existing business owners. If you have an idea or a small offer, I’ll help you shape it into something scalable and passive. If you already have a business, you’ll learn how to streamline and simplify it to start building your passive sales engine. If you don't know where to even start, jump on a free call with me for clarity.
A: Yes! This is totally beginner-friendly—plus you get ChatGPT templates so you’re never starting from scratch. No complicated tools or coding required. If you're ready to start building out your funnel, be sure to get on my waitlist for The Freedom Funnels Toolkit.
A: Most programs assume you have tons of time, a big audience, or marketing experience. This Playbook was made for parents (students and entrepreneurs strapped for time). It’s lean, clear, and focuses on building a business that supports your life—not the other way around. This is taught as a tried & true curriculum at the university level, so you know it's good!
A: Results depend on your current stage, but most people start getting clarity and building momentum within the first week. With consistent action, you could start generating income in as little as 30–90 days. You’ll learn how to attract aligned traffic, write content that converts (even with a small audience), and pre-launch your offer to warm buyers—so when your offer is ready, it’s not crickets. When you're ready to build out your funnel,get on my waitlist for The Freedom Funnels Toolkit here.
You don’t need to trade your time for income anymore.
You just need proven frameworks.
Not guesswork.
A Note From Jenny...
I didn’t start with a big plan—just a simple goal after college: replace my $30K part-time job and create something that genuinely served my community.
So in 2015, I launched Spokane's first ever nutrition-focused meal delivery company. I was 24. I partnered with local farms and I sold out most weeks. This business was flexible enough to allow me to coach high school runners and still race competitively.
I poured everything I had into that business for eight years and thought I was living the dream—until I completely burned out.
I was the bottleneck. Every sale depended on me.
If I took a day off? Revenue dropped.
Some months I paid my head chef more than myself. And when I had our second baby, I knew I couldn’t keep going like that.
I didn’t want to pass down survival mode. I didn’t want my kids to experience a version of motherhood that felt like absence—because I already lived that with my own mother.
I wanted to build a life that honored presence and provided income that supported our family.
I sold the company and I pivoted. Slowly, intentionally.
I created a product I wished existed when I was pregnant: a non-toxic and only certified bio-based non-toxic beeswax candle in the country. I tested it in my kitchen, then partnered with a small candle maker to scale—without compromising on quality or my values.
That $23 candle went on to bring in $50K and more than replaced my salary within the first year—and I did this without social media, working more than 10 hours a week, or sacrificing time raising and exclusively breastfeeding both babies.
The sales system I learned and mastered to sell my new product gave me back my peace. My flexibility. My presence as a mother.
That experience reshaped everything I thought I knew about business. Today, I am so passionate to teach other mothers what I’ve learned—as a business professor at Gonzaga University and small business owner with over 10 years experience.
I help women build sustainable, value-driven businesses that run quietly in the background—without trading hours for dollars, burning out, or having to be “on” more than 15 hours a week to make impactful income.
You and I were both sold a lie: working more does not equal more money. Working smarter does. And that's where we find the margin.
If you're ready to build something aligned with the season you’re in (not the one you used to be), be sure to start with the Presence & Profit Playbook.
Always cheering you on!
- Jenny
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