Written by a business professor who runs her company in under 20 hours a week
You're not bad at selling.
You just don't have anything catching the people who already said yes.
The Presence & Profit Playbook finds the exact place warm leads are slipping out of your business—and hands you the structure that turns them into booked clients. No cold DMs. No daily posting. One focused afternoon.
Instant download · built for women with real expertise and a hard cap on hours
The quiet math
You don't need six figures this month.
You need five more clients right now.
You already know your number. It isn't a fantasy number. It's the one that covers the bills and lets you hand in your notice—or stop refreshing your bank app on a Sunday night.
And you could serve those clients easily. Two hours a week each. You're good at the work. The work has never been the problem. The problem is that every client you have came from someone who already knew you—and you can't put a referral on a calendar.
That isn't a discipline problem. It's a structure problem—and structure is engineered, not manifested.
The reframe
Selling isn't convincing. It's educating.
Almost every woman who books a call with me opens the same way. "I'm not a salesperson." "I don't want to cold message anyone." "I hate the tactics." Good. Neither do I, and I teach this at the university level.
Selling is showing someone the value you already provide—the hours you hand back, the anxiety you take off their plate, the thing they've been avoiding for two years. What you're missing isn't nerve. It's a sequence. And there are only three places revenue leaks out of a service business.
Awareness
The right people don't know you exist. You're findable by everyone who already knows you, and invisible to everyone searching for exactly what you do.
Nurture
They found you, took the free thing, and then nothing happened. There's no path between free and paid, so warm leads quietly cool off in your follower count.
Conversion
You can talk to anyone. You just can't find the moment a conversation becomes a contract—so you name what you do and hope they take it from there.
What's inside
The plan, in the order you actually do it.
- Diagnose your leak in twenty minutes. The scorecard that tells you whether you're losing money at awareness, nurture, or conversion—so you stop building the wrong thing first.
- Validate the offer before you build it. The research method I assign my university students, including where to find your buyer's real words and how to test demand in an afternoon instead of six months.
- Connect the pieces you already have. How your free thing, your core offer, and your next-step offer link together—because unconnected pieces don't leak, they collapse.
- Say it the way they search for it. Building the keyword bank that gets you found by intent, so clients arrive already knowing they need you.
- The sales conversation, framed as teaching. The sequence that carries a friendly chat over the line, with nothing in it that makes you wince.
- Price for your real hours. How to structure the offer so your target month is reachable inside twenty hours, not forty you never agreed to.
All of it—without the parts you were dreading.
Who this is for.
This is you if…
- You're excellent at the actual work—bookkeeping, education, wellness, design, consulting—and referrals prove it
- Every client you have came from someone who already knew you
- You have a hard ceiling on hours because of kids, a job, or someone who needs you
- You want a specific number of clients by a specific date, not a vague someday
- You'd rather be handed the order to build in than another folder of information
This isn't you if…
- You want money without a setup phase
- You're looking for a post-15-times-a-day scheme
- You aren't willing to spend one focused afternoon on the plan
- You're still deciding whether you want a business at all
Why me
I teach this at Gonzaga. Then I go home at two.
Four businesses built, one sold—Spokane's first healthy meal prep delivery company—and six years teaching business entrepreneurship in the business school at Gonzaga University. Every framework in here gets updated each quarter, because my students pay real tuition for current information. I built my own second business from one blog post during maternity leave, after my employer told me two weeks before I was due back that part-time was off the table. It replaced my income in under three months at fewer than fifteen hours a week. I still cap my weeks at twenty. That's the whole point—freedom is engineered, not manifested.
A real result, in their words.
Learning to set up social media ads was pure gold. Just go do it if you want more freedom—and money.— Becky, owner, Wildroot Stretch & Wellness
I sold 17 guides in just a few months and someone even enrolled in my course.— Johanna, practitioner
Get the playbook
- The Presence & Profit Playbook$297 value
- The Step-by-Step Offer Validation Processincluded
- Dozens of social media templates to turn posting into salesincluded
- The suggested tech-stack (if you're not techy)included
Regular price $297
Instant download · yours to keep
The "follow the system' promise
Read it, follow the system, and walk away knowing what to build first and how to start selling it. If it doesn't give you a plan you can act on in one month, reply to your receipt and I'll make it right.
Questions, answered.
I genuinely hate selling. Will this ask me to cold message strangers?
No. Not once. The whole approach runs on intent—people finding you because they're already searching for what you do—and on conversations where you educate instead of convince. If a tactic makes you feel gross, it's also making you worse at it.
Couldn't I just ask AI for all of this?
You can get the information. You can't get the sequence, and you can't get someone telling you which of the fourteen things to do first. Information is free right now. Knowing the order is what keeps you from spending six months on the wrong build.
I've already paid someone for help and have nothing to show for it.
I hear that on most of my calls, and it usually isn't a you problem. It's a validation problem—the offer was priced or positioned for someone who was never going to buy it. This starts by proving the offer works before you build anything around it.
I only have about twenty hours a week. Sometimes less.
So do I, and my business supports my family. Twenty hours isn't the compromise version—it's the design constraint the whole thing is built around. If a plan needs forty hours, it's a bad plan for your life.
All my clients come from word of mouth. Do I even need this?
Referrals prove the work is good. They're also the least controllable growth channel there is—you can't schedule one for October. This gives you something running alongside them that you can turn up when you need clients.
What do I actually get?
Instant access to the full playbook—the three-leak diagnostic, the validation research method, the connection-point map, and the templates—yours to keep.
The referrals aren't going to start scheduling themselves.
One focused afternoon. One leak found. One structure that keeps working on the weeks you can't.
Regular $297 · limited sale $27 · instant download
Always cheering you on,
Jenny Stuchell
The Presence & Profit Architect · AiCrafted Solutions
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