
Built by an Entrepreneurship Professor + 3X founder
Steal the exact Presence & Profit Playbook™ framework I used to validate what to sell then build the high-converting funnel that keeps $50K coming in while home with two babies, working <15 hours/week. This works for: digital & physical products, events, memberships, and 1:1 service providers.
Lifetime access. 30-day money back guarantee.
feels like sales depend on you having to show up, reply fast, post often, or constantly follow up
you want a sales system that still works when your home with sick kids (or on vacation)
you want income that supports your family and your nervous system
OR...
If you’re already booked, but your income still feels stuck because your time is maxed out...
You are stuck in a model that can't scale. You'll never get more freedom this way.
If you want to scale smarter (without turning into a full-time content creator), you’re in the right place.
Hi :) I’m Jenny—Business Entrepreneurship Professor at Gonzaga University and a 3X business founder (exited one business) who was tired of being the bottleneck of my companies.
Motherhood changes the kind of time you have or want to give away to work.
So, I switched up my model and started using the same framework I teach at the university level.
I started over, validated a digital & physical product, built a simple system behind it, and replaced my part-time $50K income after baby was born in just 6 months working <15 hours/week.
This Playbook is that framework—trimmed down, simplified, and made realistic for busy service providers.
If you’re launching something new this year—or trying to make your current offer more predictable—this Playbook gives you the structure most people skip.
So you don’t waste months building the wrong thing…or “marketing” something you never fully validated in the first place.
I’ve worked with so many entrepreneurs who’ve tried to figure this out by…
buying templates that looked good but didn’t fit their business
taking a course…then getting stuck halfway through (or never starting, like me) because it assumed you had 10 extra hours/week
piecing together advice from reels, podcasts, and hot takes until everything felt confusing again
And then you end up in the same loop:
You post. You wait. You follow up.
You try again.
Sales come in sometimes—then disappear the moment life gets busy.
The problem isn’t that you need more content.
It’s that you don’t have a simple end-to-end sales system that does two things consistently:
1. Validated a product or service that market actually has proven it needs
2. Moves people toward a purchase over and over again, without you manually taking them there (or posting about it)
And most business models were built for someone with uninterrupted work blocks.
This one was built for parents who don't want to work full-time, but need dual incomes.
This is your DIY roadmap to validate your next offer and build the funnel components that sell it for you.
This isn’t a motivational PDF or a “pick a niche” pep talk.
It’s a repeatable system you can run anytime you want to create a new income stream or stop your current offer from relying on your constant output.
It’s a Business Model + Funnel-in-a-Box designed to help you:
validate what’s actually worth selling for your ideal avatar
package it into a clear offer
install the simple system that sells it repeatedly
You do not need:
a bigger audience
daily posting
a complicated funnel
a personality brand that requires you to show up constantly (I see you, introverts)
You need a clean path that turns interest into buyers—so your business can keep selling even when your phone is on the counter and you’re in the middle of real life.
Here’s the flow the Playbook walks you through:
Step 1: Validate what to sell next so you aren't guessing your way to success
So you stop guessing and start building around real demand.
Step 2: Build the funnel components that do the follow-up and selling for you
So sales don’t depend on you responding quickly or remembering to nurture every lead (or writing another newsletter).
Step 3: Plug n'Play proven frameworks to write story-driven content + emails that convert
So you’re not constantly reinventing your marketing every week.
What you get inside the Playbook:
The Validation Filter
Find the offer idea that’s most likely to sell—based on real demand, not vibes.
The Funnel Builder Map
Know exactly what pages and steps you need (and what you can skip) to sell without manual chasing.
The “Ghost Salesman” Automations
Simple follow-up flows that keep leads moving while you’re offline.
AI Prompt Pack
Plug-and-play prompts to write your landing page, emails, and content faster—without sounding like a robot.
Small-Audience Sales Strategy
How to sell consistently without needing 10K followers or constant posting.
Story-Driven Email Templates
Warm, human emails that sell without feeling pushy.

I built my first business at 24, ran it for eight years, and eventually sold it when I realized my income depended too heavily on me being constantly available.
With two babies at home, I needed a new plan.
I rebuilt with a different goal: create a model that could generate revenue without requiring me to be on my phone all day or work more than 15 hours/week.
That shift led to building a simple product-based funnel that generated $50K in its first year while I worked in small pockets of time.
This Playbook is the distilled version of that system—built for parents who don’t have unlimited hours to experiment.
CUE THE SIGH
OF RELIEF.
The Presence & Profit Playbook™
The Roadmap: a 5-step path from idea → validated offer → system that sells
The AI “Lazy” Prompts: content + sales copy + email prompts that convert
The Tech Shortcut: how to set up a basic funnel fast (no tech spiral)
Story-Driven Templates: emails + scripts that sell like a human
The Validation Filter: identify what will sell before you build it
The Ghost Salesman: automations that follow up and sell for you
The ‘Small Audience’ Strategy: because you don’t need 1K+ followers to make this work
All organized in a simple, step-by-step curriculum so you can move one piece at a time—without overwhelm.

Imagine, in 3 months…
…your offers are selling because your system is doing what you used to do manually:
your page answers the “quick questions”
your proof is placed where it actually converts
your follow-up runs automatically
and your revenue doesn’t dip just because you were busy living your life (or on a dream vacay).
What Parent Entreprenuers Are Saying:

I sold 3 financial products in the first week using this Playbook. It finally made everything click. Thank you for your knowledge and sales techniques! -Jeannette
I sold 17 guides and one person even signed up for my online course! It's only been 2.5 months since I launched! -Johanna
I’ve bought so many guides on flexible income & starting a business. This one was the first that actually fit my life as a mom with a baby at home. I've started my business and launched my first offer in just 6 weeks! -Claire
I priced this to be a real “yes” for parents starting or growing a business.
Because I know what it’s like to want more income—and also want to be home.
And I know that most “business growth” advice quietly assumes you have time you don’t actually have.
This is the shortcut I wish I had earlier.
100% Money-Back Guaranteed •Instant access • DIY friendly
• Built for parents • Repeatable proven system
Still have questions?
A: No. This works if you’re starting from scratch or refining something you already sell. The first step is validating what’s worth building. If you don't know where to even start, jump on a free call with me for clarity.
A: Yes. The system is intentionally simple. No coding. No complicated tools. You’ll know exactly what to build and in what order. Book a Strategy Session with me and I'll help you build it out.
A: Most programs assume big audiences and 30+ hours/week. This is built for established service providers who need a system that protects their time and converts leads without constant back-and-forth.
A: You can get clarity in the first week. Building and implementing the funnel components usually happens over the next few weeks, depending on your schedule.
If you’re ready to stop guessing what to sell and stop relying on your phone to make revenue…
Get the Playbook and build a system that can carry sales even when real life happens.
A Note From Founder...
I’m Jenny—Business Entrepreneurship Professor at Gonzaga University, 3X founder, and mom of two under 5 y/o.
I’ve built two businesses the “traditional” way, where revenue depends on me as the bottleneck.
Then, I rebuilt my next two models around a different metric: steady income that doesn’t require constant output. Scale. One that allows me to mostly be mom, without more than one day of childcare per week or more than 15 hours of work/week.
I can't wait to dive in and build your dreams with you for more money & margin.
Always cheering you on!
- Jenny

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