I'm an adj. Business Entrepreneurship Professor at Gonzaga University, a 3X founder (I've sold one of those businesses), and a mom of two under five.

I've been that person stuck at her computer at 9pm—answering DMs, emailing, making content, doing the thing that's supposed to "scale"—while secretly knowing the business I'd built couldn't survive another season without...well, me.

So when we had our second baby, I stopped patching the old business. I sold it and rebuilt from scratch, using the same sales frameworks I teach at the university level.

In six months my system made $50K. Working less than 15 hours a week.

With two kids at home. No daily posting, no inbox management, no manual follow-up, or cringe "selling".

I knew this model was too good to gate-keep. So, I turned the curriculum I teach at university into a program perfect for busy small business owners.