Why I Said No to Tony Robbins.

Hey friends—

I’m Jenny. Picture me at 23, sitting in the velvet lobby of a Beverly Hills hotel. Chandeliers overhead, women with brows more sculpted than my entire life floating past, handbags worth more than my car. And me? Black Athleta pants that doubled as yoga gear, a stickered water bottle clutched like a security blanket, fluffy eyebrows I hadn’t touched in months.

Across from me sat Sage Robbins—Tony Robbins’ wife. Radiant, magnetic, effortlessly polished. After a short chat, she offered me a position on the spot. Most people would’ve thought: salary, benefits, doors swinging wide open.

But instead, my brain locked on other questions. Would I still have time to coach my athletes back home? Could I keep training for triathlons? Would I ever build something of my own if I spent the next two years building someone else’s empire?

Everyone around me thought I was crazy when I walked away. My dad, my brother, even a favorite professor couldn’t understand it. But what I saw wasn’t what they saw. They saw opportunity dressed up in velvet chairs and global travel. I felt constraint. A contract that would box me in during the years I felt most energized and alive. And that simple “no” became the domino that set everything else in motion.

A few months later, I was back home, working at a running store, caring for my tutu, and thinking about how little support there was for people who needed healthy food but couldn’t cook for themselves. That seed turned into Pantry Fuel, my first business. And the truth is, it all traced back to that decision in Beverly Hills—to opt out before I even had the words for what I wanted to opt into.

Looking back, that was the first time I learned that saying no isn’t about rejecting opportunities. It’s about choosing alignment. And alignment shifts with every season. At 23, mine was racing, coaching, family, and creating. For you, it might be slowing down to be more present with your kids, or building a business that doesn’t require you to work nights and weekends, or finally turning that skill you’ve always brushed aside into something people can actually buy.

So here’s what I want to leave you with this week:

1. What three values do you hold so deeply they’d outweigh any shiny offer?

2. How do you know when something feels aligned—and when it’s just noise in a sparkly package?

3. And where could you start choosing your values more boldly right now?

Let those questions sit with you for a bit. Write them down, tuck them under your pillow, talk them through with a friend.

Clarity doesn’t come from waiting for the perfect timing. It comes from naming what matters and practicing it in real life.

And if you’re ready for something more tangible—a way to start aligning your income with the life you want today—I created the Parent’s Passive Income Playbook for you. It’s the $3000 course I teach at Gonzaga, but it's yours for $27.

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