Best Way to Tell Your Story.

Hey friends

If you’ve ever wondered what the behind-the-scenes of start-to-sell small business looks like—the messy failures, “opt-outs, heartbreak, all the business bumps—you’re in the right place.

I’ve weaved together a mini-series of real-life pivot points—moments when saying no wasn’t about rejecting opportunity, but choosing alignment with a soul-you-can’t-ignore vision. I call them Dream Diaries, and they’re as raw as they come.

In Diary #1, I’m that awkward twenty-something in Beverly Hills, saying no to the “dream job” of a lifetime—because in that moment, my heart was telling me I’d rather build something my way. That refusal sparked Pantry Fuel, that messy little meal-prep biz born out of grief, love, and a stubborn commitment to real food. It changed everything.

Then, in Diary #2, I dig deeper into the highs and lows of motherhood and entrepreneurship—the 5 AM kitchen marathons, grocery-store sprints, and finding out the hard way that your business doesn’t run unless your bandwidth does, too. Trust me, there’s a lot to unpack there—and some surprise emotion, too.

You can catch Dream Diary 3 in about a week on SoundCloud.

Listen while folding laundry, sipping your coffee, or sneaking in a few intentional quiet minutes with a journal to let your mind wander.

Let my crazy (and deeply human) choices remind you: sometimes the most radical alignment starts in the choices nobody else gets.

I’ll be dropping four stories in total—each one a little love letter to the truth that entrepreneurship (and parenting and living) is never just a highlight reel. It’s gritty. It’s real. And I'm grateful to have you along for this therapeutic journey.

Cheering you on!

Jenny