What a VBAC, Boston Marathon, and Sales Funnel Taught Me About Doing Hard Things
Let’s talk about hard things.
I’ve done a few: an 18-hour, unmedicated, out-of-hospital VBAC. Two Boston marathon qualifiers. Multiple triathlons and Half Ironmans...Each one pushed me past my edge—physically, mentally, and emotionally.
But the hardest thing? Honestly?
Was believing I could build a $50K+ business from home with a toddler climbing on me and a baby nursing around the clock and zero time to "show up" consistently.
This is what I’ve learned:
Hard doesn’t mean impossible.
It means you're stretching into something meaningful. Just like labor. Just like mile 22. Just like those early days of building with a baby monitor in the background.
Here’s how I applied that same mindset to online business:
1. Treat Your Funnel Like a Training Plan: You don’t have to build everything overnight. Break it into parts. Create your low-ticket offer. Then buuld from there. Write your welcome email. Set up your checkout page. Step by step = sustainable.
2. Start With What You Already Know: You’ve run businesses. Helped friends. Learned on the job. Managed a household and a budget. Package your knowledge and experience into something simple someone 2-5 years behind you could benefit from. You don’t need a certification, just a story and a skill set.
3. Build a Funnel That Works While You Rest: I didn’t build a funnel to work more. I built it to work less. That’s what Passive & Play is all about—creating something that runs while you live your real life.
So if you’re sitting in the in-between—postpartum or post-burnout—wondering if you’re still capable of doing big things... You are.
And if you want help turning your experience into a freedom-based income stream, I’d love to invite you to check out my free Passive & Play Blueprint.
It’s not fluff. It’s the funnel map I used to build a 5-figure stream during nap time.
Hard doesn’t mean stop. It means you’re getting stronger. Grab my free Passive & Play Blueprint.
Jenny Stuchell
Jenny is a funnel strategist and creator of the digital guides & courses that help parents turn their skills into $30K–$100K+ digital income streams. She’s a VBAC mom, Boston marathoner, coach, business instructor at Gonzaga University and time-freedom advocate passionate about building businesses that run during nap time—not burnout.
Wanna grab some free inbox magic every few weeks to help you start, scale & grow your passive business without overwhelm?