The 20 Minute Nap Strategy for Exhausted Moms (and entrepreneurs)
There was a stretch in 2021 where I would’ve paid an unreasonable amount of money to be unconscious for any amount of time.
Not a massage.
Not a facial.
Not even a full REM cycle (we’re aiming lower, I’m a realist).
Just. Sleep.
My son, Myles, was waking every 90 minutes to three hours every night. We weren’t co-sleeping like I did with our second baby, so I was up…down…up…down…
For 20 sleep-depriving months.
I had four hours of help each week.
And I treated those hours like the most sacred time it was.
Every Monday, I drove straight to this tiny “spa” (more like an office space with <10 self-care modalities) I had hunted down after a borderline obsessive Google search for “nap pods Spokane” (still mad about those didn’t exist in Spokane).
Next best thing: They had a lay-down sauna. What?!
Basically a human-sized sleeping bag on a heated bed.
When I walked in the first time, the front desk gal started walking me through everything: “Facials. Body treatments. Infrared therapy….”
I cut her off: “I just want the lay-down sauna.”
I’m thinking: How fast can I get horizontal.
She paused and said, “Of course.”
It wasn’t indulgent.
This was survival with a plan.
And I would end up dozing for about 20 minutes of it.
Here’s why I thought about this story. I met with a small business owner a few weeks ago and during out call she said,“I don’t think I need this yet…things are still okay.”
She runs a service-based business. Booked out 2.5 weeks. Good clients. Solid income.
On paper? Doing pretty well.
She was saying: “I’ll wait until things slow down to fix this thing.”
But in reality? They were two missed reschedules away from a minor emotional spiral.
“If 2+ clients drop and I can’t fill those spots, I miss out on that income completely.”
Still, it felt “too early” to build systems.
Because things weren’t “bad enough yet.”
Because support felt like something you need to earn after things break (like therapy, or finally buying the expensive stroller after the cheap one betrays you whilst on vacation).
A few weeks later, we diagnosed exactly where her leads & sales were dropping off in a Freedom Audit.
Nothing that couldn’t be fixed with the right steps.
It wasn’t dramatic.
No “burn it all down and move to Bali” energy.
We just found one major gap in her customer journey—people were discovering her, engaging with her content, and then…no diagnoses.
She didn’t have a bridge or diagnosed next steps.
No system holding them.
(Translation: she was doing 80% of the work and getting maybe 30% of the revenue she could’ve been.)
So we built the next steps together…
A validated quick-win lead magnet.
A low-ticket offer that made sense for the strategic step her audience was on.
A few YouTube videos she recycled into Reels to build trust.
Within weeks, she had leads and more sales coming in without needing to post multiple times a week, pitch, or book out networking events.
She actually cut 2 hours/week in content creation!
She told me, “This is the first time I’ve felt like my business isn’t entirely on my shoulders.”
Same business.
Different structure.
I’m watching a lot of businesses with great products/services do what she almost did: Wait until a disaster hits.
They are reactionary, versus proactive.
We’re all watching headlines about war.
Seeing gold and silver drop 10%+ in a few days.
Hearing economists say there’s a 25%+ chance of a recession.
And thinking, “I’ll deal with this when things get worse.”
But the shift didn’t happen for my client when things got worse.
It happened because she moved before they did.
So if you’re reading this thinking, “I probably have gaps…but I don’t have time to rebuild everything…”
Good. You don’t need to.
Start here instead—these are the exact first fixes I look for in every business:
1. Add a clear “next step” everywhere
If someone finds you today, what do they do next?
If the answer is “book a call” or “follow me”…you’re losing sales.
Add a simple, low-friction entry point (free or paid).
2. Create/Use a lower tier offer that solves ONE problem
Not your full service. Not your whole brain.
One fast win your audience already wants.
3. Plug the “ghosting gap” with a way to communicate w/leads 5+ times before you pitch.
Most people don’t buy before 7 touch points.
Follow up. Teach. Build trust. Invite them back.
4. Raise your prices OR add a premium tier
If you’re fully booked but still stressed, this is a margin problem.
More clients won’t fix it—better pricing or strategic offers will.
5. Track where people are dropping off (this is the gold)
Where are you getting attention but not conversions?
That’s your easiest money to unlock.
None of this is complicated, but it is very strategic.
And it’s the difference between:
A business that depends on you…
And a business that supports you.
If you want help finding your biggest gap and fixing it fast—
That’s exactly what we do together in a Freedom Audit:
30 minutes.
Full business scan.
A clear 90-day plan.
PLUS two weeks of real-time support from me while you implement :)
Or if you want to go deeper, my Strategy Sessions are where we can diagnose and fix anything from hiring and team dynamics, to offer build-outs and raising capital. And anything in between.
This is support—before you actually need it, my friend. :)
Cheering you on!
Jenny
P.S. If you are ready to build out a comprehensive sales system for your product or service that brings in leads & sales passively, I have a few spots left in my next Freedom Funnels Cohort.